If there was ever a summer designated as the year of the blockbuster, super-hyped, mega, big-time movie packed with amazing special effects and will make a gazillion dollars by the end of its first day of release, well, 2007 would be it. With sure-fire hits like Spider-Man 3, Shrek 3, Pirates of the Caribbean 3, Harry Potter whatever and Transformers, it looks like 2007 will definitely bring in the big dollars. And, of course, those big profits aren't exclusive to the big screen itself.

Once those movies are released to the public, and sometimes, even before that, the cross-platform marketing will surely begin. There will be the hit theme song for each movie available for download on your iPod Nano. To really experience the movie at home, you'll have to play the video game on your Xbox 360. For those who are too busy to stay home, you can play the game on your Sony PSP. And for those people who simply can't wait, they can download the movie trailer and watch it on the Digital camcorder feature of their phone.

Even though all these movies will be playing in theaters, people are simply going to see advertising and marketing for them wherever they go. Whatever it is that you are hooked up to, you can and will be reached with commercials and information. It does not matter if you use an iPod Nano, you'll get some kind of marketing sent to you. If you visit your favorite store or refurbished electronics retailer looking for the hottest game for your Xbox 360, you'll see posters promoting the official video game of the movie all over the store. And the same rings true for the Sony Playstation Portable as well.

Today's technology aren't just vehicles for entertainment, they also serve as potential locations to reach target customers. The new Transformers video game for the Xbox 360 will probably have live scenes from the movie interspersed into it, in order to entice the game player to check out the movie, if he hasn't done so already. And maybe commercials for the new Harry Potter movie might have a website posted where people can download the latest theme song onto their Apple iPod Nano. And don't forget the constant barrage of ads that ask people to text a phone number in order to get the latest Harry Potter trivia game sent to the digital camcorder display feature of their cell phone.

In today's world, it's all about being connected. That's because if you're connected online, either with an Apple iPod Nano, Sony PSP or an Xbox 360, you're a member of the target audience and you will be reached. Now, being subjected to all these advertisements and media messages are one thing, but reacting to them altogether is a subject best saved for another day.