The Coca-Cola Company has made a worldwide name for itself, in no small part due to the help of colorful, decorative signs advertising the bubbly beverage throughout the company's history. Coke signage has included various types including wooden, tin, and the highly coveted enameled (porcelain Coca-Cola signs).

Tin Coca-Cola signs were affordable and many were made. As a result, these can still be found much less expensive than their porcelain counterparts.

While painted tin was reasonably durable, enameled signs held their color better and were sturdier than simple tin ones and a porcelain or enamel Coca-Cola sign is a prize. These often look just about as good as they did when brand new, while tin will show more weathering on average.

Due to wood's poor durability when exposed to the elements, wooden Coca-Cola signs are among the more rare types found on the market today. The going prices usually reflect this too, as many collectors realize what a find it is to locate one that was stored away in an attic or barn or wharehouse for many years.

As to the mural type of Coke signs painted on walls, these generally are not of typical collector interest. The sheer size of some of many Coke signs make them difficult to transport and display. Hence, some smaller Coca-Cola button signs bring more than their larger counterparts.

One of the interesting factors in these signs is the variety of shapes and designs. In the mid 20th Century, one of the most common and familiar was a round "button" sign about 16" in diameter with a large "Coca-Cola" script and "Drink" just above the logo and "In Bottles" below it. As common as they once were, one in good condition today is worth hundreds of dollars. Other signs were rectangular, square, or die-cut into shapes like vending machines, people, and six packs.

Another fascinating aspect of Coca-Cola signs is the fact that they often were literally "signs of the times", reflecting the culture and events of the day in which they were produced. For example, at the turn of the century, Coca-Cola signs featured women wearing Victrorian-era gowns. During WWII, many of Coke's signs demonstrated support for the war effort. Christmas was a special time with Haddon Sundbloom creating a version of Santa Clause for Coca-Cola Christmas signs. For many Americans, it is this image of Santa that we know and cherish today.

Soda-Pop-Collectibles.com offers a huge selection of vintage memorabilia from Coke, Pepsi, and the rest. Come see our online superstore where we showcase hundreds of antique Coca-Cola signs. The ultimate site for old Coca-Cola signs of every type!