Are you interested in successfully growing your business while not breaking the bank? Public relations is exposure that you get for your company, product or service that you do not pay for. The most traditional, and successful, ways of getting PR are:

%u2022 Being featured as a guest on tv and talk radio shows OR %u2022 Gaining coverage in a national or local print publication

What is great about public relations is that the only costs that you will encounter are those that are associated with working with a national or local PR firm (please check out our 2 Part Series 'How to Choose the Right PR Firm for You' for some top tips on how to pick an effective firm to fit your needs). But if you choose the most skilled and experienced firm, or just decide to do the work from within your own company , public relations can get your company's name out there without breaking the bank.

Here Marsha , Chief Executive Officer of Event Management Services Incorporated , a national public relations firm specializing in obtaining media attention for their clients through talk radio, television and print, shares 6 effective ways as to how your company can gain national media attention. 1. Become an Author! Writing books is not just for Hilary Clinton and Howard Stern anymore! Writing a book can help you really grab the attention of the media . " A book will be your most effective calling card ever", says Marsha . " A book gives you instant credibility as an expert in your field: to your public, prospects and amongst your industry peers. The book you write will be the key to your exposure in the media. " If you watch TV, listen to the radio or read newspapers and magazines, then you are being exposed to numerous authors who have used this PR trick to their advantage!

2. Create Expert Status for Yourself. TV, Radio and Print are all mediums that are hungry for news worthy content. Obviously, this is why people stay interested in listening, watching and reading. Marsha says, " To stay ahead of the game, the media follows the media. " So, if you want to gain some valuable PR opportunities it's important for you to stay abreast of the news. Friedman adds, " Stay abreast with all of the latest news by watching TV news, talk radio and reading your local or national newspapers. Look for stories that can be linked to your topic. " By doing this you will be ahead of the pack when it comes to your successes with the media.

3. Appear as a Guest on Radio. " Appearing as a guest on talk radio shows can really boost your PR profile and let you communicate to millions of people nationwide ", says Marsha . "No matter if you are a local or national company, do as many interviews as possible. " Talk radio is very attractive from a PR perspective because: %u2022 It appeals to an affluent, educated and attentive demographic %u2022 It is much cheaper than advertising %u2022 Talk radio interviews present a fantastic opportunity to sell your company, product or service %u2022 The host (who has a dedicated listening audience) provides a solid "Third Party Endorsement" to your topic %u2022 As you will be presented as an expert in your field, talk radio lends further credibility to your message %u2022 As a guest on talk radio you will have enough time to tell your whole story

4. Be a Guest on a TV Show. Television really builds on all of the positive effects that radio can have. Marsha says, " As viewers expect to see celebrities on TV, when you appear as a guest on a TV show your credibility goes sky high."

5. Obtain Coverage in Newspapers and Magazines. Ever looked at a newspaper article and have the desire to get your company some print exposure. There is no reason why you can't! The power of the print media is phenomenal. " A total public relations goldmine ", says Marsha . The reasons why are : %u2022 Article published in newspapers and magazines are always thought to be true . %u2022 Print is where you'll find a huge segment of your buying audience. %u2022 An absolute mega variety of publications - there's truly an endless list of publications to target. If you are adequately prepared with quality materials, your print PR campaign will be a successful one !

6. Reinvent Yourself as a Public Speaker Want to try a pretty different way to get some excellent public relations for your company, product or service? Try becoming a pubic speaker! " trade shows and community groups to 'create a buzz' about your message ," says Marsha . " The more speaking engagements you do - the word spreads and the more speaking invitations you'll get. And, whenever appropriate - invite the media! Just make sure you have a media kit to give them about your product or service in case they show up!"

Hopefully these methods will not only get your excited about an upcoming public relations campaign, but also give you an idea as to other ways to let people know about your product. If you would like to learn more about gaining national or local media attention for your company, product or service, without the financial burden of monthly retainers, Friedman is available to be of service . Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a public relations expert Marsha Friedman has the ability to get the media attention that you desire without monthly retainers .

Marsha Friedman has been a leading authority on public relations for nearly two decades as CEO of Event Management Services, Inc (EMSI). If you would like to receive her free Ebook "How to Be a Great Talk Radio Guest" visit http://www.emsincorporated.com.