In the corporate world, marketing's function is to generate sales leads and build awareness of the company's product or service. What is shocking is that these marketing departments overlook the power of pr. What happens instead is lots of money is spent in advertising. But there is a much more cost effective answer: being interviewed as a guest on talk radio. Appearing as a guest on talk radio shows will help you attract the attention of your consumers in a new and effective way. Whether you are a web based business or a chain with national clientele - appearing as a guest on a radio show will get your consumers interested. "Do as many as you can ", says Marsha , CEO of EMSI , a national PR firm. " There are so many "pros" to talk radio that I want to share with you." So let's have Marsha educate us as to why appearing as a guest on a talk radio show is such a publicity goldmine:

1. Attractive Target Audience and Demographics. " On the AM dial - most listeners are 35 to 64 in age, 55% male to 45% female, a large percent graduated high school and went onto college", says Marsha . "Besides these great demographics there are so many specialty shows so you can easily identify shows whose listeners are a match for your company ."

2. Cost Effective Promotion. A common misconception about talk radio interviews is that they all happen in the studio. Marsha says, " Talk radio interviews are done by phone so no travel is involved. If you are a highly inundated businessperson you can benefit from being able to fit these interviews into your busy schedule!behind your desk at the office! "

3. A Fantastic Tool for Sales. Although PR is absolutely not advertising , if you get good coverage, it can prove to be even better . " When interviewed on talk radio you are having a live conversation with a plethora of consumers ", says Marsha . "If you give a great informative interview, you can get your message across to consumers without them even knowing it! People listening to the talk radio show you are being interviewed on will want to learn more about your product or service. And most hosts will freely mention your website address or toll free number for you so you don't sound like an infomercial."

4. Third Party Endorsement. As you can imagine, talk radio shows have loyal followings in order to maintain their terrific ratings. And listeners tune in daily to hear what their favorite host is talking about. Marsha says, " Talk radio hosts are viewed as old friends by their dedicated listening base As that host is often thought of as an old friend or trusted advisor, when you appear as a guest on their show, listeners hear an implicit endorsement of you and your message."

5. Credibility. This is a crucial ingredient in every marketing campaign - and talk radio supplies it in abundance! Marsha says, "One of my PR firm's clients told us, '! almost every time I am a guest on a talk radio show - the talk radio show guest is not afraid to boast about my accomplishments and how excited they are to have me as a guest ! Of course, the more important I am as a guest, the more important the host appears to be. As far as promotion and credibility goes - it just doesn't get any better!' What a great testimonial! "

6. You Are Able to Tell Your Entire Story. With advertising you have a specific amount of space (in print) and time (on radio and TV). "The great thing about talk radio is that many times you will have up to 30 minutes of times, if not more, to educate the audience about your message. " says Marsha . These reasons to be interviewed on talk radio should illustrate just how valuable this medium can be to the success of your business. If you would like to learn more about gaining national media exposure for your company, product or service, without the financial burden of monthly retainers, Marsha would love to help. Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a PR expert Marsha Friedman has the ability to get the media attention that you desire without budget busting monthly retainers.

Marsha Friedman has been a leading authority on public relations for nearly two decades as CEO of Event Management Services, Inc (EMSI). If you would like to receive her free Ebook "How to Be a Great Talk Radio Guest" visit http://www.emsincorporated.com.