Want to sell lots of books? Well you need to get yourself out there! You need to be on the radio, in magazines and newspapers and on TV. The more exposure that you have in the media the better chance it has to survive.

You probably know that you need this sort of media attention but are puzzled as to how you can jump start your campaign.

Marsha Friedman, Chief Executive Officer of EMSI, a national publicity firm says " Having been in the book publicity business for almost two decades, we know a thing or two about generating media attention for books. As many bestselling authors will tell you, talk radio is one of the best and most cost-efficient vehicles to get your message out to consumers. But how do you choose the right publicity firm to really shoot your book through the stratosphere? Here are some tips I have learned that will come in handy."

*Understanding. Experience and understanding is very important. You need to employ a company who has had years of experience promoting books. In the field of PR, book promotion is a very exact specialty. Marsha Friedman says, "An experienced professional firm uses many tools to secure media interviews. Publicity firms with excellent media skills can read your book and come up with a hot media angle. They will know how to write an effective press release that stands out from all the rest." Also, a skilled publicity firm gives television and radio producers all the factors they need to book a show. You want to make sure your publicity firm can get quality media placements for you.

*Quality Markets. Where will you be heard? Always check on the caliber of markets you're being scheduled to appear in. Marsha Friedman says, "If you're paying a firm to obtain media interviews for you, you don't want to be booked in markets smaller than top 100. Smaller stations do add value, but you shouldn't be paying someone big bucks to get you small fries."

*Quality Stations. What caliber of stations will your interviews take place on? Marsha Friedman adds, "The criteria that my national pr firm uses for booking interviews is nothing less than 5,000 watts or above on the AM dial. You will find high and low powered stations in every market. The more power, the more listeners that station will have." So seek out those high powered stations!

*Expediency. How long will it take to get your campaign in motion? Make sure that your publicity firm is on the same page as you and your timeframe. Marsha Friedman says, "Every campaign takes a bit of preparation before getting off the ground. From the get go, make sure that your public relations firm has your timeframe in mind and are positive that they can deliver within your schedule."

*Guarantee. How do you know you will get your money's worth? Search out those pr firms that offer some kind of a guarantee. Marsha Friedman says, "There are quite a few public relations firms that work on a performance basis. Get your money's worth! If you are paying them based on their performance, guess what: they will perform!"

*Price. How much is it all going to cost you? Most of you won't really be too hung up on this point. But, in the end, this is the final factor you need to take into consideration.

Marsha Friedman says, "By taking all of these factors into consideration, you'll be able to find the perfect PR firm to meet your needs." If you would like to learn more about gaining national or local media attention for your company, product or service, without the financial burden of monthly retainers, Friedman is here to help . Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a public relations expert Marsha Friedman has the ability to get the media attention that you desire without breaking your budget with costly monthly retainers .

Marsha Friedman has been a leading authority on public relations for nearly two decades as CEO of Event Management Services, Inc (EMSI). If you would like to receive her free Ebook "How to Be a Great Talk Radio Guest" visit http://www.emsincorporated.com.